Larry Swartzlander
Executive Director
Jerome Hoban
Board Chair, At-Large
Tom Martinez
Board Vice-Chair, Live Racing Chair
Dan Jacobs
Southern Satellite Chair
Kelly Violini
Northern Satellite Chair
Stephen Hales
Dana Stoehr

CARF Marketing

Current Media

Below is a list of marketing packets released by the California Authority of Racing Fairs. You may also browse our archive to download documents and information.

Search or Browse for Marketing Media

CARF Marketing Videos

Bay Area Satellite TV Commercial

:30 spot produced in 2009 with Golden Gate Fields to promote the Bay Area satellites. Footage was shot at Pleasanton, but could apply to any satellite.
Released in September 2011

Fall 2009 Bay Area Satellite TV Spot

Test Description
Released in September 2011

CARF Marketing Images Back to Top

Giveaway Image - 2012 Breeder\'s Cup Long-Sleeve T-Shirt

Image of 2012 Breeder\'s Cup Long-Sleeve T-Shirt for web marketing.
Released in October 2012

CARF Marketing PDFs Back to Top

Owners Now Allowed for Live Racing at Pleasanton

Updated: 6/17/20
Released in June 2020

Pleasanton COVID-19 Racing Protocols

2021 Protocols for COVID-19 during a Fair race meet specific to Alameda County Fair.
Released in June 2020

COVID-Resources for Fair Satellite Facilities

Published 5-22-2020
Released in May 2020

CARF Membership Conference Binder

CARF Membership Conference Binder - Low Quality Scan
Released in April 2016

CARF Membership Conference 2016

CARF Membership Conference to be held April 11-12, 2016 at the San Mateo County Event Center fairgrounds. [UPDATED 4/7/16]
Released in March 2016

Poster - Breeder\'s Cup Long-Sleeve T-Shirt Giveaway

Promoting the CMC sponsored 2012 Breeder\'s Cup long-sleeve shirt giveaway. Poster is 11x17. If you would like color copies mailed to your facility, please call 916-837-8427.
Released in October 2012

SAMPLE - Handicapping Seminar Poster

Handicapping Seminar poster shared by Jeanne Wasserman.
Released in October 2012